PetLab
From $25k p/m to $145k p/m In Revenue
THE SUMMARY
- Lift conversion rates and find quick wins
- Lift AOV and earn more profit per transaction
- Increase purchase frequency and customer LTV
- Multiple revenue leaks across their online store losing customers
- Not able to scale due to low cart value
- No automation and backend system for repeat purchases
- 229% Increase in Conversion Rates (CR)
- 120% lift in Average Order Value (AOV)
- $120k pm increase in revenue
THE PX UPGRADE
APPLY FOR YOUR FREE 30 MINUTE PX FUNNEL PLAN STRATEGY SESSION
How A PX Conversion Audit Lifted Conversion By 229% And Average Order Value By 120% For Pet Lab
PetLab is an innovative cleaning company helping Pet Parents make their lives easier with genius cleaning products that work the first time.
After a successful launch and validation of their product, they came to PX to help work on their growth foundations.
They wanted to focus on the 3 pillars of eCommerce growth:
- Conversion Rate
- Average Order Value
- Lifetime Value & Repeat Purchases
After initially working on a conversion audit we helped identify revenue leaks in the existing experience.
Our Conversion Audit process helped identify the gap and provide recommendations to solve these issues.
The recommendations and improvements saw an instant increase in conversions and average order value to help set the foundations for growth.
We focussed on 5 core areas:
- Mobile UX issues to improve conversions
- Cart improvements to get more people buying
- Messaging to increase persuasion
- Offer and bundling recommendations to lift AOV
- An email automation strategy to get people to repeat purchasing
Over the last two years we’ve seen PetLab grow from their first 1,000 purchases to over 100,000 customers.
We continue to provide strategic consulting and promo advice to grow the company month-on-month.
Want To Get These Results For Your Business?
.png)
