HomeMade is transforming Home Care Packages all throughout Australia thanks to their self-management platform.

A simple service & platform with one mission...

To help Aussie's reduce their admin fees so they can get more Home Care Support & Hours each and every month.

HomeMade came to us to get help with improving conversions and scaling their campaigns.

They traditionally handled their campaigns internally, but were looking to improve their campaigns and scale fast.

HomeMade engaged Persuasion Experience to level-up their marketing and help them to improve their campaigns.

Here's what we helped them with:

• New Landing Pages
• New Sales Funnels & Emails
• Google Ads Campaign Management
• Meta Ads Campaign Management
• Conversion Rate Optimisation Management

With the main goals being...

• To scale Meta & Google Ads performance
• To improve landing pages and conversion rates
• To build an EPIC sales pipeline for a hungry sales team

The PX team got to work and started to completely redesign the core marketing processes that would deliver higher-quality leads while reaching all their other goals.

We rolled out a number of different activities to do exactly that...

Survey & Insights Audits - this helped us to understand the target market and find the bullseye of our target market.

New High-Converting Landing Pages - we then built new high-converting landing pages for the sales team

A Lead Magnet Authority Beacon - to help attract more TOFU clients and to build their sales pipeline

Google & Meta Ad Account Structures & Dashboards - to get ready for scaling on both platforms

A 90-Day Gameplan To Scale Their Account- we created a systematic 90-days scaling gameplan to help them scale their account

PX helped manage and deliver every single element and in under 6 months we've achieved some amazing results:

1. We increased lead volume by 201% with our Google & Meta Ad Campaigns
2. We increased conversion rates by 58%
3. Efficiently scaled their account while dropping their CPLs by 17%

Here's what Matthew Gudge, the Head of Marketing had to say about working with Persuasion Experience.

We engaged Persuasion Experience to figure out how to scale our large monthly spend on paid media and get more high-quality leads for our sales team. We were cautious signing up as we’d worked with other agencies or freelancers before who couldn’t deliver results.In just the first few months they have been able to increase our conversion rate by 58%+, increase our conversion volume by 201%+, and decrease our CPL.  The team work fast and deliver high-quality results!

If you're looking to level up your marketing like HomeMade, need help scaling and want to build your lead-gen machine, click here to book a free strategy session with our Co-Founder, Alisha Conlin-Hurd.

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