Mamet Homes
We Brought This Premium Home Builder To Market And Generated A Year’s Worth Of Leads In Just 4 Weeks
THE SUMMARY
- Launch a brand-new concept ("Luxury Mini Homes") to the Australian market.
- Secure consistent, highly qualified calendar bookings for high-ticket sales.
- Implement an automated system to seamlessly hand off leads to a growing sales team.
- Severe technical friction (outdated Microsoft CRM/calendar sync issues).
- Initial messaging attracted "cheap modular" buyers rather than premium clients.
- Leads that came in with previous agencies were outside their service area
- Blew past annual goals within the first 30 days of the campaign going live.
- Generated high-ticket, multi-6-figure sales calls for just $51.
- Reduced Cost-Per-Lead by 51% with our sales call analysis process and ad updates
THE PX UPGRADE
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How We Helped A Luxury Mini-Home Specialist Validate Their Concept and Book High-Value Calls for $51
Mamet Homes is an elite building specialist based out of Queensland, Australia, focused on high-end Accessory Dwelling Units (ADUs) and luxury mini-homes.
They didn't want to build cheap, manufactured boxes shipped in from overseas, they build custom, architecturally designed luxury spaces on-site.
They wanted premium, qualified clients with the budget to match.
When they partnered with PX, they had a brilliant building concept but lacked the marketing infrastructure to launch it aggressively.
We took complete ownership of their positioning, messaging, offer creation, and Meta Ads deployment.
We did this by installing our Premium Pipeline System into Mamet Homes.
Going from zero to live in 4 weeks, the response to our initial Meta Ads campaign was incredible.
The market response was immediate and explosive. Within the first month, Mamet Homes had a fully booked calendar of requests that they needed to quickly bring on a dedicated sales rep to handle the sheer volume.
With the Meta Ads Campaign, we were able to secure booked calendar appointments between $51-$88.
With a starting price of $300,000 for their ADU offer, getting booked, qualified calls for this range are extremely healthy economics for scale.
We also used our deep sales call analysis to update our messaging and ad creative.
This led to a 51.2% decrease in Cost Per Lead allowing us to have one of our most successful campaign launches ever.
Which shows the power of the Premium Pipeline System.
When you look at each touch point, and optimize it, that’s where the magic happens.
From the ads, to the landing pages, to the email and SMS notification, each touchpoint adds more authority and trust to the marketing and sales process.
Which is why we can get these types of results at launch for our clients.
Here’s what Adrien the Founder of Mamet Homes had to say about working with PX:
"PX helped us to initially bring our new concept to market via Facebook ads. They helped us with the positioning, messaging and offer creation. Within the first 4 weeks of turning on the campaign, we got more leads then we were expecting all year! We were booking calls for $51 for a multi 6-figure sale. They've helped us to validate our campaign and give us a clear path to using Facebook ads for scaling our business"
