“I Would Give Everything An A+”
- Improve conversion rates across the marketing funnel
- Improve webinar funnels and signups
- Improve backend follow-up systems with email marketing
- The conversion rate was dropping & leads were getting expensive
- Marketing and webinars were struggling with engagement
- No nurturing or follow-up system causing lost leads and sales
- No formal CRO roadmap or system to improve results
- Full-spectrum review of the webinar that improved sales conversions by +30%
- Backend follow-up system to convert lost leads
- CRO & AB testing plan built off customer survey data
THE PX UPGRADE
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How We Helped Investmentor Understand Their Audience And Convert More Leads Into Sales
Investmentor is one of Australia’s leading education companies in the property investment and wealth creation space.
Helping Australians with free workshops, and personal mentorship.
They help their audience to find profitable investment properties across Australia so they can be financially free.
At the heart of Investmentor are their popular and free online webinars where they provide value and offer mentorship.
Investmentor engaged Persuasion Experience to help with 5 core elements…
- Improved Assets: Optimise their marketing assets (landing pages, sales pages, opt-in pages) to get more leads and sales
- Improved Webinar: Improve the performance of their webinars to convert more lead into clients
- Understand Why They Buy: To research their market to develop a comprehensive understanding of their target market so they could improve conversions
- Build A Nurturing Funnel: To build out nurturing funnels to convert more leads and sales
- CRO Systems: To improve conversion rates across opt-in pages and sales pages to get more leads without increasing ad spend
We worked closely with the Investmentor team to deliver all of this and more.
Initially, like with all of our clients, we started with a full comprehensive teardown and review of marketing assets while also deploying our PX Conversion Focussed Survey.
This helped us pinpoint their target markets…
- Biggest challenges
- Biggest competitors
- Burning pain points
- Dream outcomes
- Conversion leaks
- Friction points
It’s a vital piece to the work we do…
From there we got into execution mode…
Layering in upgrades & implementation for the following:
- New landing pages
- Reviews & upgrades for the sales decks
- Email nurturing rollouts
- AB testing gameplans
Which saw immediate lifts in the marketing and selling processes.
Here’s what Bruce Guan had to say about working with the PX team:
“If you want the exact marketing message to explain your business offer in the most simple and convincing way, and have everything all built out for you, PX is for you"
Bruce Guan, Founder of Investmentor
If you’re looking for advanced help with your customer journeys and want to get more leads and convert them into buyers, we can help you too.
Book your strategy session below.