Johnny Leary of Commercial Freedom came to Persuasion Experience with a clear vision for a property investment course and coaching program…

But he needed a way to bring it to life and prove it would work in a crowded marketplace.

The challenge was deep: 

The investment space is notoriously competitive, making it difficult for new offers to gain traction without massive waste. 

Johnny needed to validate his concept and establish a go-to-market strategy that would actually convert strangers into qualified leads and buyer. 

Our Strategy: Hyper-Niche Positioning & The "Big Idea"

Instead of a broad "catch-all" marketing approach, we leaned into our research-heavy process to find a specific edge to target one specific market focussed in the trades niche. 

Here is how we executed the campaign:

• Deep Market Research: We conducted a thorough research process to understand the vision, the audience, and the messaging required to stand out.
• Hyper-Niche Targeting: We designed a campaign specifically targeting a narrow, high-intent audience rather than the broad investment market.
• Authority Positioning: We positioned the client as a Go-To Authority by mapping out his credentials.
• The "Big Idea": We developed and presented a powerful new "Big Idea" to the audience to capture attention in a way that hadn't been seen before.
• Rapid Execution: We moved from strategy to execution quickly, getting the full funnel live within the first month.
• Conversion Optimization: We built a high-performing landing page designed to turn cold traffic into serious prospects.

We brainstormed the big idea of ‘Shed Stacking’ to use for our campaign and built our authority around this. 

The Results

The strategy of "proof of concept" first paid off immediately. 

Within the first 30 days of the funnel going live, the campaign began "sucking in leads” and closed deals at a rate and cost that is rare for the investment sector:

• 35 leads per week generated consistently.
• $27.81 Cost Per Lead, significantly outperforming industry benchmarks for competitive niches.
• 9.75% Conversion Rate on the landing page, proving the "Big Idea" & Hyper-Niche messaging resonated deeply with the target audience.

Here’s what Johnny said: 

"The PX team just got it. They understood my vision, nailed my audience and messaging, and helped bring the whole thing to life... In a brutally competitive investment space, that kind of performance out the gate is rare. These guys know how to build campaigns that actually convert." — Johnny Leary, Commercial Freedom