Furnicharge
From $0 to $250,000 In Sales With One Email Campaign
THE SUMMARY
- Validate concept and setup an automatic outbound email campaign
- Reposition product and marketing to attract leads
- Create and refine sales process
- Outdated website that confused users
- No marketing strategy
- No internal capability or strategy
- Our cold email campaign created 30+ qualified leads
- Resulting in over $250,000+ in sales
- And landed marquee clients like Melbourne University
THE PX UPGRADE
APPLY FOR YOUR FREE 30 MINUTE PX FUNNEL PLAN STRATEGY SESSION
How We Created Demand & Sales For A Revolutionary New Startup
Furnicharge is a Smart Public Solar Street Work Hub Power Charging Station specialising in innovative solar work and charging stations in Australia.
As a new startup, and like any business, they needed to get attention and activate prospects to taking action.
With no active search volumes, we needed to design an automated outbound campaign to create qualified leads.
To do this we needed to take on a number of different activities to get the sales engine going.
We niched down into the education space focussing on Universities and Private Schools.
We setup a number of marketing and sales initiatives to activate these audiences:
- Competitor Hacking
- Golden Hippo Offer Creation
- Landing Page Creation
- Sale Process Refinement
- Sales Proposal Creation
- Cold Email Marketing Campaigns
All of these were deployed in conjunction with the cold email campaign to start generating demand.
We deployed the campaign locally in Victoria, Australia first before going Australia wide.
The results:
- 30+ Qualified Leads from the campaign
- $250,000+ in sales
- And marquee clients like Melbourne University were signed on
Here’s what Tim Cochrane the owner said about working with the PX team:
“Working with Matt at Persuasion Experience has been a game changer. He's helped us to expertly position ourselves, refine our sales & marketing systems and helped us to deliver pre-engaged leads who are ready to buy. If you're looking for a no-BS way to grow your business with actionable strategies, Matt and the team at PX are the team to work with.”
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