Eden Exchange

$82,200 In Recurring Retainer Revenue From Just 5 Emails

By Setting Up A ‘Revenue Catchment Process’ To Winback Lost Leads & Convert Them Into Sales
The team over at PX helped us generate an extra $82,200 in additional recurring revenue in the last quarter of the year with their email marketing process
Dhanush Ganglani, Managing Director
Eden Exchange

THE SUMMARY

Goals
  1. Generate more sales to hit revenue goals
  2. Re-engage lost leads and turn them into buyers
  3. Create an automated process for this
Obstacles
  1. No strategy in place to recover lost leads
  2. A dormant email list that needed to be turned responsive
  3. No automated processes in place
Results
  1. $82,200 in recurring retainers
  2. New lead recovery process installed
  3. A new proven promo to deploy each quarter to drive extra revenue

THE PX UPGRADE

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BEFORE
AFTER
BEFORE

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+ 3 bonus conversion levers to get more leads

By Setting Up A ‘Revenue Catchment Process’ To Winback Lost Leads & Convert Them Into Sales

Eden Exchange is a revolutionary marketplace helping brick and mortar businesses to list and sell their business completely online.

They’ve helped to facilitate and sell 15,000 transactions and generate over $500 million dollars in sales.

After 5 successful years of building their business, they came to PX to help with developing new offers, marketing processes and shaking up their marketplace.

With a goal of getting quick wins and making the most of their existing traffic and email list.

They wanted to focus on the 3 pillars to grow their business:

  1. Marketing Automation & Processes
  2. Differentiating & Positioning Themselves
  3. Developing Offers To Attract New High-Ticket Clientele

We worked with them in a strategic workshop and audit to highlight their marketing strengths and weaknesses.

And built a game plan to help craft a new marketing strategy and supporting processes to drive revenue.

We focussed on 5 core areas:

  1. Brand-Response Copy to stand out
  2. Designing of new Golden Hippo Offers
  3. Email Marketing and Marketing Automation to recover lost leads
  4. UX and CRO Design to increase conversion
  5. Increasing their internal marketing team's capability

We helped them increase conversion rates and install new marketing processes to drive revenue and recurring retainers.

Our marketing & email automation process helped them to close an extra $82,200 in recurring retainer revenue with a simple 5-day email campaign.

This process is now being used quarterly to generate an extra $320,000 a year in extra topline revenue.

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+ 3 bonus conversion levers to get more leads