Aussie Keto Queen

A $30,000+ Launch & A Lift In AOV By 1,314%

How We Helped This Blog Move Up The Value Ladder And Charge Premium Prices
The PX Team helped us to launch our first high ticket product which was 13x times more expensive and their launch campaign helped us to have one of our biggest launches in history
Rachel Burke, Founder
Aussie Keto Queen

THE SUMMARY

Goals
  1. Create and Sell a high-ticket product
  2. Presell the course to speed up time to market
  3. Create a new quarterly campaign to sell each month
Obstacles
  1. A list use to smaller transaction size
  2. No proven method or launch sequence for high ticket products
Results
  1. $30,000+ in pre-sales for new course
  2. A 1,314% increase in AOV and Cart Size
  3. A new flagship course to re-launch

THE PX UPGRADE

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BEFORE
AFTER
BEFORE

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How We Helped This Blog Move Up The Value Ladder And Charge Premium Prices

Aussie Keto Queen is a unique keto recipe website filled with delicious breakfast, dinner, dessert and snack recipes.

With some of the best recipes on the internet, Rachel the owner had built up a dedicated list of keto dieters.

With regular traffic coming through and changes in the Adsense platform she wanted a better way to monetise her traffic and audience.

With our experience in the course world, we helped devise a strategy to create her first ever high-ticket product and associated marketing launch.

To do this, we underwent the following:

  1. Product and Strategy Design
  2. Customer Surveying
  3. Competitor Hacking
  4. Golden Hippo Offer Creation
  5. Launch Planning
  6. Brand-Response Copy
  7. Landing Page Design
  8. Email Marketing
  9. Support & Troubleshooting

We helped her create an extremely valuable product and move up the value chain.

She went from selling a $21 product to a $297 product.

Here is what Rachel had to say about working together with Alisha and the PX team.

“My fears were gone. As Alisha said, if you create enough value and attract the market that it can genuinely help, they will pay what it takes. You have to solve their big problem.

”Within 5 weeks of working with Aussie Keto Queen we achieved the following:

  1. $30,000+ in new sales
  2. Validated and presold the new premium product
  3. Created a launch sequence that can be redeployed

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