Rather than simply launching new ads, we rebuilt the entire journey prospective patients experienced, from first impression through to booked consultation.

This included:

• Meta Ads Strategy
• Founder-led video advertising built around Dr. Beltre's authority
• High-converting landing pages
• Multi-step patient qualification surveys
• Automated booking workflows
• Email & SMS nurturing systems
• Hot nurture campaigns for leads who weren't ready immediately
• Weekly campaign optimisation using sales feedback and patient outcomes
• Comprehensive tracking from lead through to booked surgery

Every component was designed to solve one problem:

Generate qualified patients, not just more leads.

How We Did It

Most medical marketing agencies optimise campaigns around one metric:

Cost per lead.

The problem is that cheap leads rarely translate into profitable patients.

Instead, we engineered the entire system around qualified patient acquisition.

We replaced generic website traffic with dedicated landing pages designed to educate patients before they ever spoke with the practice.

Rather than asking someone to commit immediately to surgery, we built a journey that established trust, positioned Dr. Beltre's expertise, answered common objections, and qualified prospective patients before they entered the booking process.

Behind the scenes, automated emails, SMS sequences and nurture campaigns ensured patients weren't forgotten after submitting an enquiry.

Every week, we analysed campaign performance alongside sales outcomes, not vanity metrics, to understand which patients were actually progressing through consultations and becoming surgeries.

That feedback loop allowed us to continuously refine messaging, creative, targeting and offers based on real patient behaviour.

Unlike traditional agencies that launch campaigns and hope for the best, the system improved every week through constant optimisation.

The result wasn't simply more traffic.

It was a predictable acquisition system capable of producing qualified consults that converted into real patients.

Over the reporting period, Beltre Bariatrics generated a 3.9x Return on Ad Spend.

And that will continue to grow as the system optimises.

Most importantly, Dr. Beltre now has confidence that patient acquisition is no longer dependent solely on referrals or organic social media.

Instead, the practice has a scalable marketing system designed to support long-term expansion—including bringing additional surgeons into the business.

Here's What Dr. Beltre Had To Say About Working With PX

"We are getting qualified consults for $54. I found it easy to work with you guys. I like the fact that you listen to our suggestions, listen to what we are going through, and change the campaign according to that. It's not just setting it and forgetting it. Developing a campaign needs feedback, needs constant adjustment to get the results that you're looking for. I'm actually seeing changes, I'm beginning to see the results of the campaign effort. Compared to the agency we worked with before? Doesn't compare. A hundred times better. Very happy so far working with you guys."

Need Support Scaling Your Medical Practice?

Most agencies sell advertising.

We build complete patient acquisition systems that consistently generate qualified consultations, improve conversion rates, and create predictable growth for premium medical practices.

If you're relying on referrals, frustrated with agencies that only optimise for leads, feel like your marketing doesn’t reflect the value you bring… or just ready to build the infrastructure needed to confidently scale your clinic, we'd love to help.

‍