Paid Media & Tech / CRM Automation Specialist (GHL)
About The Role
If you thrive in a fast-paced environment, love data-driven decision-making, and want to be part of a team that delivers world-class results for clients, then this role is for you.
You want to impact businesses globally, helping them scale through optimized media buying and conversion rate optimization (CRO).
You want a role where you can look back and say, “That’s where I did my best work.”
You want an opportunity to develop elite marketing skills, gain invaluable case study experience, and be mentored by some of the best in the industry.
Well, my friend, the PX Media Buyer, GoHighLevel (GHL) & CRO Specialist role is for you.
First, let’s get on the same page.
We are looking for someone who is:
- Data-Driven: Obsessed with tracking, analyzing, and improving performance.
- Results-Oriented: Focused on driving measurable business impact.
- Innovative: Always seeking new ways to optimize campaigns and increase ROI.
- Proactive: Not waiting for instructions but taking ownership of responsibilities.
- Growth-Focused: Eager to learn, develop, and push boundaries in the marketing world.
We don’t do boring, generic, or outdated marketing.
We are here to innovate, experiment, and win.
And we need YOU to help us make that happen.
Your Responsibilities
- Tech & Tracking Setup: Ensure all clients have proper tracking in place, including pixels, UTM parameters, and conversion events.
- Support the Pod Leader: Assist in any tasks as needed to drive results and support the overall strategy.
- Data Analysis & CRO: Analyze both quantitative and qualitative data, identifying opportunities to improve campaign performance and increase conversion rates.
- Media Buying & New Ad Ideas: Work alongside the pod team to launch, optimize, and scale campaigns. This includes account setup, keyword research, and ad creative testing.
- GoHighLevel (GHL) & CRMs: Build out email marketing automations, CRM workflows, and troubleshoot any technical issues within GoHighLevel (GHL) or other CRM platforms.
- Project Management: Handle daily administrative tasks to ensure smooth coordination and execution of campaigns.
Your KPIs
- Clients hitting Cost Per Lead (CPL) / Cost Per Acquisition (CPA) targets.
- Pod hitting case study targets, showcasing successful campaign strategies and optimizations.
Qualifications
- Experience with digital advertising platforms (Meta, Google Ads, YouTube, etc.).
- Strong analytical skills and ability to interpret data for actionable insights.
- Experience with tracking tools (Google Tag Manager, Google Analytics, Facebook Pixel, etc.).
- Expertise with GoHighLevel (GHL) and other CRM automation tools.
- Strong organizational and project management skills.
- Excellent written and verbal communication.
- Ability to work in a fast-paced, remote environment.
- 2+ years of experience in media buying, CRO, or digital marketing roles.
What You Get
- 100% Remote Work: Work from anywhere in the world.
- Professional Development: Mentorship from industry leaders, access to top-tier courses, and opportunities to grow within the organization.
- A-Player Team: Work with some of the best marketers in the industry, who are driven, innovative, and obsessed with growth.
- Competitive Salary: $35,000 - $45,000 USD per year.
- Annual Leave & PTO: Enjoy a healthy work-life balance.
- Opportunities for Advancement: We invest in our team and help them grow.
Deal Breakers
Please do not apply if you:
- Have no experience in media buying, GHL or CRO.
- Are not comfortable analyzing data and making strategic recommendations.
- Do not have experience with tracking and attribution.
- Have no experience with GoHighLevel (GHL) or CRM automations.
- Are looking for a standard 9-5 job with no passion for marketing.
If you’re ready to take on the challenge and make a massive impact, we want to hear from you.
About Your New Team
We only hire A-players. This means you’ll only work with some of the best in their respective fields. Everyone is hungry to learn and grow, and committed to getting great client results.
The Hiring Process
- Submit your application
- Round 1 interview
- Paid test project
- Interview with CEO
- Onboarding
We are extremely thorough in our hiring process. This ensures we protect our high-performance team, and you know that whoever you work with will be the real deal.
PS - A Note From Our CEO & Co-Founder
Hey 🔥
Alisha Conlin-Hurd here. CEO and co-founder of Persuasion Experience.
I have been working in marketing agencies for over a decade and worked with 1,000+ clients.
And I’ve heard the same shitty story every time …
“I’ve been burnt to a crisp by an agency before”
The worst story I’ve ever heard is a client paying $100,000 to a digital marketing agency… and getting 1 lead.
If you come from the agency world, you know what I’m talking about.
Over the last 10 years I’ve seen the good, the bad and the ugly.
- Sales teams told “growth at all costs” and taking on bad fit clients
- Sales team selling whatever they want and causing headaches for the fulfilment team
- Founders growing their company too fast and going into process and tech debt
- Toxic management teams, bullying and playing favourites
- Unqualified managers who don’t know how to nurture & train talent
- Awful clients treating team members like shit
- A revolving door of juniors, and a few high performers expected to carry all of the weight
- Overwhelmed teams with too many clients and can’t do a great job for any of them
IYKYK.
So here’s the thing…
I want to build something different.
I want to build an agency where I can fall asleep every night knowing that we are making a real difference for our clients lives. I want to know that I have an epic, A-player team I can trust, and who genuinely care about our clients.
Please don’t mistake any of this for me ‘playing small’.
My plan is to grow and scale to an 8 figure company, become one of the best agencies on the planet and attract some of the biggest and most exciting brands from around the world (we already attract billion dollar brands 🦄).
This is where you come in…
I know I can’t do it alone. I need to find the best talent from around the world.
So if what is on this page resonates with you…
If you’re thinking “F*** yes, I’ve finally found my people” AND you tick the boxes for who we are looking for, then I invite you to apply.
If we work together, I promise you’ll look back at your time in PX and think “Shit, I did my best work there. I grew so much, so quickly, and it unlocked so many doors for me”.
I want you to be able to be the best version of yourself professionally and personally, and we work very hard to create an environment where that is possible.
WARNING: PX is not for everybody
I am only looking for high performers to join our team. If you’re looking for an easy job, you’re a complete newbie, or you don’t play well in teams… This company is not for you.
As a fellow high performer, I know you’ll thrive in a certain type of work environment. I make sure that the clients we bring on are great, and the team members we choose help to create this environment for you.
Please take the time to read more information below on the company. It’s important to me you know as much as possible about the company before joining. This will repel the wrong people, and attract the .001% of you I am looking for.
Some more information I’d like to share with you👇
Our Clients
- Our sales team understands digital marketing and are taught to set expectations VERY CLEARLY with new clients (aka are sales team are NOT told to sell at all costs. We only want good fit clients in the portfolio)
- We ONLY take on ethical businesses as clients. We will not work with any company who we think are shady or don’t align with our values.
- We have a no dick head policy for clients. We are picky with our team, and we are picky with our clients.
- We ONLY take on clients who we truly believe we can help. We disqualify most leads.
Our Team
- We are a lead generation company. No ecommerce or low ticket SaaS.
- We track and report on ROI. No fluffy BS metrics to hide behind.
- Our north star metric of success is a client case study. EVERY client should turn into a case study.
- We ONLY hire experienced A-players who want to be the best at their craft.
- We ONLY take on applicants who have the skills we need AND want to learn, grow and develop. If you want an easy job you rock up and collect a paycheck, go work client side in a big corporation.
- We know you will fail. We don’t expect perfection. It’s only a failure if you don’t learn from something. Failure = feedback = knowledge = power. There is room to “fail” here. I just expect we don’t make the same failures repeatedly!
The PX Mission
Too many great businesses fail. Businesses that can genuinely make a difference in the world and help people.
And it’s usually because they suck at marketing and sales.
Our mission is to help 10,000,000 of the greatest businesses around the world to get their products and services in as many hands as possible, and reach their full potential.
Helping great businesses to help their market allows us to have the greatest impact.
“If you truly have a product or service that truly helps people, you have an ethical responsibility to get it into as many people’s lives as possible”
The PX Values
Constant Growth & Expansion
Once you stop learning, you die. There are no egos when it comes to learning. You can learn from everyone, and everything, in every situation (even if it’s to learn ‘what not to do’).
We have a curious mind… we are always learning from the best, on our mission to become the best (the best at what we do, and the best version of ourselves).
Results Obsessed
Our ‘North Star’ metric is to turn every client into a case study. As a business, we exist to serve our market and get them results. Everything else will follow.
The Obstacle Is The Way
We treat problems as opportunities to grow and expand. No one ever did anything great sitting in their comfort zone. We lean into the uncomfortable feeling of doing something new.
Before we tackle a problem, we always ask ourselves “what would this look like if this were easy?”, and we enjoy the challenge of overcoming obstacles (even if it’s painful at the time).
Systems = Simple Winning Behaviour
If you have to do something more than once, you turn it into a process and system. We want to free our minds to solve bigger problems, and have more RAM for creativity.
Systems allow us to have the winning behaviour as a default, and we are always looking for the next optimisation of a process.
