About Persuasion Experience (PX)
👉Click here to watch this video about our company.
PX is a fast-growing performance marketing agency specialising in scaling high-ticket B2B and B2C companies.
We are not a high-volume, churn-and-burn agency.
Results are the only thing that matter.
We track ROI for every client, and our North Star metric is simple: 👉 Every client turns into a case study we’re proud of.
Traffic and ads are worthless unless they convert — which is why we:
- Build a custom Lead Machine Funnel for every client before running ads
- Deeply understand the client’s business, market, and buyers
- Create offers, landing pages, and funnels first
- Then run paid ads and optimise performance monthly
We operate as our clients’ plug-and-play performance team, which is why PX has:
- Extremely high success rates
- Very low churn
- Long-term client relationships
The most important part of PX is our team.
We’re a group of high-performing marketers obsessed with:
- Client results
- Personal growth
- Becoming world-class at what we do
We invest heavily in training, mentorship, and development — because we believe great people build great companies.
Stalk us here 👇
- https://www.persuasionexperience.com/
- https://www.youtube.com/@AlishaConlinHurd/videos
- https://www.linkedin.com/in/alishaconlinhurd/
- https://www.linkedin.com/in/mattcraike/
About The Role
Are you looking for an opportunity that:
- Lets you think deeply about psychology, angles, and ideas
- Gets excited about winning ads, not just output
- Gives you the freedom to experiment, test, and iterate fast
- Lets you work inside one of the most advanced ad creative systems in the world
👉 The PX Ad Creative Strategist role is for you.
Your job is not to “make ads.”
Your job is to generate winning ideas, turn them into clear briefs, and work with the creative team to ship high-volume, high-quality ad tests — fast.
We are building the best ad creative system in the world.
That means:
- Heavy investment in AI, tooling, and experimentation
- Clear creative frameworks (not random ideas)
- Strong feedback loops between data → insight → next hypothesis
- A culture that values creativity + efficiency, not chaos
Your sole purpose in this role is to:
Consistently increase the percentage of winning ads while shipping a high volume of intelligent tests.
Your Skills & What You’ll Own
🚀 Creative Strategy & Ideation
What you own:
- Coming up with high-quality ad ideas rooted in psychology, awareness levels, and proven angles
- Developing clear hypotheses for every test (why this should work, not just “let’s try it”)
- Ensuring every account has a healthy, consistent pipeline of ad ideas
You live in:
- Angles
- Hooks
- Frames
- Beliefs
- Objections
- Desire states
And you enjoy it.
🧠 Briefing & Creative Direction
What you own:
- Turning ideas into clear, executable briefs for editors and creators
- Briefing in volume without sacrificing clarity or strategic intent
- Making it easy for creatives to win by giving them strong inputs
Your briefs reduce:
- Back-and-forth
- Confusion
- Rework
And increase:
- Speed
- Output
- Win rate
⚙️ Ad Creative System & AI Leverage
What you own:
- Using PX’s ad creative systems as designed
- Actively improving those systems over time
- Leveraging AI tools to:
- Speed up research
- Generate variations
- Shorten idea → launch timelines
- Speed up research
We expect you to be:
- Curious about new tools
- Willing to test and adopt better ways of working
- Focused on creative efficiency, not just creativity
🔍 Performance, Testing & Accountability
What you own:
- Your ad win rate
- The number of ads shipped
- Understanding why ads are winning or losing
- Feeding learnings back into the next round of ideas
You are accountable for:
- Tracking performance using PX systems
- Identifying fatigue, blockers, and opportunities early
- Raising the creative standard over time
How Success Is Measured
You’ll be measured on:
- % of winning ads across accounts
- Ad volume shipped per week/month
- Speed from idea → live
- Contribution to client performance and scaling
- Contribution to PX case studies (our North Star)
Who This Role Is Perfect For
This role is ideal if you are:
- Obsessed with why ads work
- Naturally curious about psychology, persuasion, and behavior
- Energised by research, patterns, and idea generation
- Comfortable being held accountable to performance metrics
- Someone who wants to be one of the best ad strategists in the world
Non-Negotiables (Please Read Carefully)
You must:
- Have 2+ years experience as an ad creative strategist, or similar role
- Have experience creating or leading paid social ad concepts
- Understand Meta ad formats, creative constraints, and testing logic
- Be able to explain why an ad works, not just that it worked
- Genuinely care about performance, not just aesthetics
- Be located in AUS / SE Asia / USA West Coast timezones
- ❌ Not a fit: Europe or USA EST
- Be fluent in English and confident communicating with clients
- Attend daily company meetings (non-negotiable)
- Currently 9am Bali time
- Have 2–3+ years agency experience
- Have worked remotely before
Benefits
- 20 days annual leave / PTO
- 100% remote
- Lunch & learns with industry experts
- Strong focus on professional development & advancement
Other Role Details
- Employment Type: Full-time contractor
- Hours: Full time
- Location: 100% remote (travel-friendly)
- Professional Development:
- Founder coaching
- Full access to PX courses
- Additional training & programs as needed
- Founder coaching
We treat our team as assets to invest in, not resources to burn out.
The Hiring Process
- Submit application
- Round 1 interview
- Paid test project
- Interview with CEO
- Onboarding
We are intentionally thorough — to protect our team and ensure mutual fit.
PS - A Note From Our CEO & Co-Founder
Hey 🔥
Alisha Conlin-Hurd here. CEO and co-founder of Persuasion Experience.
I have been working in marketing agencies for over a decade and worked with 1,000+ clients.
And I’ve heard the same shitty story every time …
“I’ve been burnt to a crisp by an agency before”
The worst story I’ve ever heard is a client paying $100,000 to a digital marketing agency… and getting 1 lead.
If you come from the agency world, you know what I’m talking about.
Over the last 10 years I’ve seen the good, the bad and the ugly.
- Sales teams told “growth at all costs” and taking on bad fit clients
- Sales team selling whatever they want and causing headaches for the fulfilment team
- Founders growing their company too fast and going into process and tech debt
- Toxic management teams, bullying and playing favourites
- Unqualified managers who don’t know how to nurture & train talent
- Awful clients treating team members like shit
- A revolving door of juniors, and a few high performers expected to carry all of the weight
- Overwhelmed teams with too many clients and can’t do a great job for any of them
IYKYK.
So here’s the thing…
I want to build something different.
I want to build an agency where I can fall asleep every night knowing that we are making a real difference for our clients lives. I want to know that I have an epic, A-player team I can trust, and who genuinely care about our clients.
Please don’t mistake any of this for me ‘playing small’.
My plan is to grow and scale to an 8 figure company, become one of the best agencies on the planet and attract some of the biggest and most exciting brands from around the world (we already attract billion dollar brands 🦄).
This is where you come in…
I know I can’t do it alone. I need to find the best talent from around the world.
So if what is on this page resonates with you…
If you’re thinking “F*** yes, I’ve finally found my people” AND you tick the boxes for who we are looking for, then I invite you to apply.
If we work together, I promise you’ll look back at your time in PX and think “Shit, I did my best work there. I grew so much, so quickly, and it unlocked so many doors for me”.
I want you to be able to be the best version of yourself professionally and personally, and we work very hard to create an environment where that is possible.
WARNING: PX is not for everybody
I am only looking for high performers to join our team. If you’re looking for an easy job, you’re a complete newbie, or you don’t play well in teams… This company is not for you.
As a fellow high performer, I know you’ll thrive in a certain type of work environment. I make sure that the clients we bring on are great, and the team members we choose help to create this environment for you.
Please take the time to read more information below on the company. It’s important to me you know as much as possible about the company before joining. This will repel the wrong people, and attract the .001% of you I am looking for.
Some more information I’d like to share with you👇
Our Clients
- Our sales team understands digital marketing and are taught to set expectations VERY CLEARLY with new clients (aka are sales team are NOT told to sell at all costs. We only want good fit clients in the portfolio)
- We ONLY take on ethical businesses as clients. We will not work with any company who we think are shady or don’t align with our values.
- We have a no dick head policy for clients. We are picky with our team, and we are picky with our clients.
- We ONLY take on clients who we truly believe we can help. We disqualify most leads.
Our Team
- We are a lead generation company. No ecommerce or low ticket SaaS.
- We track and report on ROI. No fluffy BS metrics to hide behind.
- Our north star metric of success is a client case study. EVERY client should turn into a case study.
- We ONLY hire experienced A-players who want to be the best at their craft.
- We ONLY take on applicants who have the skills we need AND want to learn, grow and develop. If you want an easy job you rock up and collect a paycheck, go work client side in a big corporation.
- We know you will fail. We don’t expect perfection. It’s only a failure if you don’t learn from something. Failure = feedback = knowledge = power. There is room to “fail” here. I just expect we don’t make the same failures repeatedly!
The PX Mission
Too many great businesses fail. Businesses that can genuinely make a difference in the world and help people.
And it’s usually because they suck at marketing and sales.
Our mission is to help 10,000,000 of the greatest businesses around the world to get their products and services in as many hands as possible, and reach their full potential.
Helping great businesses to help their market allows us to have the greatest impact.
“If you truly have a product or service that truly helps people, you have an ethical responsibility to get it into as many people’s lives as possible”
The PX Values
Constant Growth & Expansion
Once you stop learning, you die. There are no egos when it comes to learning. You can learn from everyone, and everything, in every situation (even if it’s to learn ‘what not to do’).
We have a curious mind… we are always learning from the best, on our mission to become the best (the best at what we do, and the best version of ourselves).
Results Obsessed
Our ‘North Star’ metric is to turn every client into a case study. As a business, we exist to serve our market and get them results. Everything else will follow.
The Obstacle Is The Way
We treat problems as opportunities to grow and expand. No one ever did anything great sitting in their comfort zone. We lean into the uncomfortable feeling of doing something new.
Before we tackle a problem, we always ask ourselves “what would this look like if this were easy?”, and we enjoy the challenge of overcoming obstacles (even if it’s painful at the time).
Systems = Simple Winning Behaviour
If you have to do something more than once, you turn it into a process and system. We want to free our minds to solve bigger problems, and have more RAM for creativity.
Systems allow us to have the winning behaviour as a default, and we are always looking for the next optimisation of a process.
