Zippi came to Persuasion Experience with a clear goal: 

They wanted to build a predictable acquisition system.

But they had zero paid ads infrastructure or Meta pixel history in place. 

And they weren't just looking for lead volume - they needed qualified leads that would actually turn into funded deals.

That's a critical distinction most agencies miss.

In 180 days, we’ve been able to successfully hit and surpass their targets. 

Allowing us to scale ad spend as they close and fund deals. 

Here's what we did:

STEP 1: ENGINEERED THE DIFFERENTIATION STRATEGY

Most agencies would have built one generic funnel and blasted traffic at it.

We took a different approach.

We started with strategy and differentiation - what would make Zippi stand out in a crowded finance market?

Then we identified their perfect customer segments:

• Customers who would actually fund
• Customers with the highest LTV
• Customers with the best economics for scale
• Customers who wouldn't default

From there, we built niche funnels for each buyer segment - not one-size-fits-all campaigns, but targeted systems designed to attract their most profitable customers.

This wasn't about getting more leads.

It was about getting the right leads that would fund.

STEP 2: BUILT THE PX LEAD MACHINE (RESTAURANT FUNNEL FIRST)

We started with their restaurant segment as the pilot.

Here's what we built:

• Custom landing pages engineered for qualification
• Ad creatives designed to pre-filter quality upstream
• Full ad campaigns optimized for funded deals, not just CPL
• Done-for-you video ad shoots so Zippi could scale without being bottlenecked by creative production

Every element was designed around one goal: get qualified leads that fund.

We didn't just launch ads. We installed a system.

Once the restaurant funnel proved out the model, we moved to step 3.

STEP 3: SCALED RESTAURANTS, THEN LAUNCHED AUTO SHOPS

With the restaurant funnel validated and scaling predictably, we added the auto shop segment.

With winning ads and a high-conversion page achieving a CPL of $60 we were able to branch into the Auto market. 

We used the same proven system - tailored & refined as a stand alone funnel to the auto shop buyer - and launched it with confidence.

The Auto Market we’ve seen loan application leads come in at $27 CPL.

Now both segments are scaling simultaneously.

And we're layering in CRO and A/B testing to continuously optimize:

• Better qualified leads
• Cheaper CPL
• Improved unit economics

The result?

Zippi now generates 650+ qualified leads per month with a predictable, repeatable system that doesn't rely on referrals or luck.

THE OUTCOME:

Zippi went from $0 in paid ads to 650+ qualified leads per month in 180 days.

But more importantly?

They now have:

• Niche funnels that attract their best high-value clients
• A proven system they can replicate for new segments
• Predictable growth they can forecast and plan around
• Leads that actually fund - not just volume

Here’s what the CEO & Founder Gerbian King said about the PX Team:

“They built the foundation, strategy, and funnels to attract our buyer segments—and engineered quality into every step. They handled the economics, strategy, infrastructure, ads, and creative so we could focus on closing and funding leads.

Within 180 days, we hit 650+ leads per month on Meta, and most importantly, we can now scale predictably. PX helped us build our acquisition and funding machine so we can grow with confidence.”

This is what happens when you engineer quality into the system instead of filtering junk after the fact.

If you are looking for a performance team to get you results like this, book in a call with the PX team now.

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