Pro Football Academy
From Struggling to Scale to "Fully Booked" Thanks To A 100% Increase In Conversion Rate
THE SUMMARY
- Scale USA operations profitably to match historically strong UK results
- Build a "Lead Machine" to ensure new locations are fully booked from day one
- Optimize the entire funnel and scale ad spend
- Inability to get "cut through" or profitable growth in the American market
- High cost-per-lead and difficulty finding qualified prospects in the USA
- Struggling to scale ad spend without losing lead quality
- Increased landing page conversion rate by 100% (Doubled efficiency)
- Successfully launched and fully booked new locations for their launch day
- Successfully scaled ad spend while maintaining performance across new targeted campaigns
THE PX UPGRADE
APPLY FOR YOUR FREE 30 MINUTE PX FUNNEL PLAN STRATEGY SESSION
How We Repositioned This UK Leader To Takeover The USA Market With A PX Meta Ads Funnel That Increased Conversions By 100%
Pro Football Academy, a premier soccer academy operating in the UK and USA, faced a common international expansion hurdle.
While their UK marketing was a well-oiled machine, their USA campaigns were failing to gain traction.
They were struggling to generate qualified, cost-effective leads, which prevented them from growing their American business profitably.
Persuasion Experience was brought on to lead the charge, overhaul their USA lead generation strategy.
We overtook all 9 locations and built a new system to attract new student.
We were also responsible for launching new locations to ensure they were full from day 1.
To bridge the gap between the UK and USA markets, we implemented a comprehensive marketing strategy that went far beyond basic ad management:
Target Market Research: We conducted deep-dive research to understand the specific motivations of American parents and soccer.
Offer Creation & Positioning: We refined the academy's offer to ensure it resonated with the "cut through" needed in a competitive US landscape.
Conversion Rate Optimization (CRO): We rebuilt their landing pages and utilized rigorous A/B testing to maximize every click.
Winning Ad Creative: We developed high-impact ad creatives tailored specifically for the USA market to drive engagement and lower costs.
Strategic Media Buying: We managed the media buying to launch targeted campaigns designed to fill specific locations from the moment they opened.
The partnership transformed Pro Football Academy’s USA performance into a high-growth engine:
- 100% Conversion Lift: We successfully doubled their landing page conversion rate, effectively cutting their acquisition friction in half.
- Fully Booked Launches: Our targeted campaign strategy ensured that new locations were "fully booked" for their very first day of launch.
- Successful Scaling: We achieved the goal of increasing ad spend while maintaining lead quality, allowing the academy to scale their footprint across the USA confidently.
Here’s what PFA said about working with the PX team…
"The PX team have worked with us closely to build up our USA Lead Gen Strategy and successfully help us roll out new fully booked locations for their launch day. They've helped support across winning ad creative, landing pages and marketing strategy."
- Theo, Pro Football Academy
