Aaron Kiegaldie runs Melbourne Muscular Therapies, a specialized coaching and education business based in Melbourne, Australia. 

His company helps physios and massage therapists unlock a new skillset to help clients master advanced techniques through intensive training programs.

Aaron came to PX because he'd hit a wall. His coaching program was proven and successful when sold through organic channels and word-of-mouth referrals. But he was watching his organic reach decline and referrals plateau.

The challenge was bigger than just scaling: 

Could his offer even work with cold audiences? 

And if so, how much would he need to spend to find out?

Aaron was smart about this. 

Instead of throwing big budgets at unproven ads, he wanted to test carefully. 

His goal was to validate whether strangers would actually buy his program, and do it without risking massive ad spend failures.

We started with a conservative testing approach.

Rather than launch with large daily budgets, we built a complete funnel system designed for controlled testing. 

Every element was optimized for cold traffic conversion, but we kept ad spend low while we gathered data.

Here's exactly what we did for Aaron:

• Complete funnel architecture - Built a new conversion system optimized for cold testing
• Asset optimization - Analyzed and improved all existing marketing materials for strangers
• Offer positioning - Redesigned how the program was presented to cold audiences
• Landing page creation - Built high-converting pages that captured qualified leads
• Ad copy development - Wrote Facebook ads that stopped cold traffic and drove clicks
• Video script writing - Hypnotic video scripts that pulled in the perfect prospects from cold audiences
• Lead qualification system - Ensured only serious prospects entered the funnel
• Budget-controlled testing - Started with small daily spends to validate before scaling

Our strategy focused on proof of concept first, scaling second.

We took Aaron's existing credibility and expertise, then packaged it specifically for therapists who'd never heard his name. Every piece of copy was designed to build trust fast with complete strangers. But we kept the testing budget tight - just enough to validate the concept.

The results exceeded all expectations.

With only $11,809.87 in total ad spend over the testing period, Aaron generated $124,000 in revenue. The 1,050% ROAS proved that cold audiences would absolutely buy his program when presented correctly.

More importantly, he achieved his biggest program intake ever - 36 new members compared to just 6 the previous year. The system works. The offer converts. Now it's time to scale.

"The testing approach PX used was brilliant. We proved the concept works with cold traffic without risking huge budgets. Now we have the confidence and data to scale this system into new markets knowing exactly what to expect."