Lincoln Institute
How We Turned A "I’ve Been Burned" Agency Experience Into A 992.78% Return On Ad Spend Campaign
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THE SUMMARY
- Reposition messaging and offers to attract core veterinary practice owners
- Build a "Lead Machine" to attract and book qualified prospects for the sales team
- Validate a high-ticket training offer on cold traffic
- Previous "bad experience" with an agency resulting in $0 ROI
- Positioning issues connecting the program to what a cold audience wants
- Difficulty in targeting and finding qualified buyers on Meta Ads
- Achieved a 992.78% Return on Ad Spend (ROAS)
- Closed $100,000s in sales within the first 9 months
- Successfully validated the high-ticket offer on cold traffic and ready to scale
THE PX UPGRADE
APPLY FOR YOUR FREE 30 MINUTE PX FUNNEL PLAN STRATEGY SESSION
How We Used Meta Ads and Advanced Repositioning To Deliver A 9.9X ROAS For The Veterinary Coaching Niche
The Lincoln Institute is a specialized coaching and training academy dedicated to the veterinary sector.
They help practice owners and managers master leadership techniques to take control of their teams and businesses.
However, when they arrived at Persuasion Experience, they were understandably skeptical.
They had previously spent tens of thousands of dollars with another agency, resulting in zero qualified leads and $0 ROI.
They needed a partner who wouldn't just make promises, but would build a functional machine to attract qualified prospects.
The PX team came in to roll out a custom funnel to help attract the right audience.
To turn around their results, we focused on moving away from "generic" agency tactics and toward a bespoke, high-conversion architecture:
Offer Repositioning: We overhauled their messaging to focus on the core pain points of veterinary leaders, making their high-ticket offer irresistible to cold traffic.
Multi-Asset Execution: We didn't just run ads; we developed a comprehensive system including video scripts, high-converting landing pages, and Meta ad creative.
Lead Automation: We implemented email automation to nurture prospects and ensure only qualified leads were booked directly with the Lincoln Institute sales team to increase show rates.
Cold Traffic Validation: We focused on proving the concept with cold audiences first to ensure the system was robust enough for long-term scaling.
The Results
In just nine months, the Lincoln Institute went from zero results to a predictable sales powerhouse:
- Exceptional ROAS: The campaign delivered a 992.78% Return on Ad Spend.
- Massive Revenue: The system generated $100,000s in sales.
- Proven Scalability: By validating the offer on cold traffic, the institute is now in a position to scale their impact across the veterinary industry.
Here’s what director Gary Turnbull had to say about working with the PX team:
"We had previously had a bad experience working with an agency... We had spent $10,000's and received $0 ROI. When we came across PX, we were intrigued by their unique approach... In the first 9 months, we've been able to validate our high-ticket offer on cold traffic... We've closed $100,000's in sales."
— Gary Turnbull, Lincoln Institute
