Caschco
How We Generated 8.3X More Leads While Slashing Acquisition Costs By 52%
THE SUMMARY
- Scale lead volume and improve ad spend efficiency
- Improve lead quality and allow for scale
- Scale up Meta Ads spend while keeping efficiency
- High initial Cost Per Lead (CPL) of $33.98
- Need for better performance across both Meta and Google Ads
- Previous difficulty scaling ad spend without losing ROI
- 8.3X increase in lead volume (from 646 to 5,407 leads)
- 52% decrease in CPL (from $33.98 down to $16.24)
- Saved approximately $96,500 in lead costs while scaling spend 4X
THE PX UPGRADE
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How This Canadian Finance Company Used The PX Funnel System To Generate 5,407 Leads On Meta
Cashco, a leading Canadian finance company, partnered with Persuasion Experience to solve a common scaling problem. While they were already running ads, their efficiency was capped. They were paying $33.98 per lead and struggled to increase their budget without seeing their costs spiral.
They came to us to overhaul their digital marketing strategy across both Meta and Google Ads, seeking a more predictable way to generate qualified leads at scale.
The PX Strategy: Customer Research & Full-Funnel Optimization
To help Cashco break through their performance ceiling, we didn't just tweak their ads; we rebuilt their conversion architecture from the ground up. Our approach included:
- Deep Customer Research: We analyzed the specific financial needs of their Canadian audience to craft messaging that resonated.
- Brand-Response Messaging: Once we understood the audience we crafted new PX Brand-Response messaging to improve conversion rates on ads and landing pages.
- Funnel & Landing Page Build: We developed a custom landing page and funnel system optimized for high-intent conversions.
- Multi-Channel Strategy: We synchronized their messaging across Meta and Google Ads to ensure a consistent experience for potential clients.
- Aggressive Ad Creative Testing: We produced high-performing ad creatives designed to lower click costs and improve lead quality.
- Data-Driven Scaling: Once efficiency was proven, we helped them scale their ad spend by 4X while actually improving the cost-per-lead.
The Results
The transformation was immediate and significant. By implementing the PX system, Cashco didn't just grow—they became hyper-efficient:
- Lead Volume Exploded: Total leads grew from 646 to 5,407, an 8.3X increase.
- CPL Was Cut in Half: Their cost per lead dropped from $33.98 to $16.24, a 52% decrease.
- Massive Cost Savings: If Cashco had generated those 5,407 leads at their old price, it would have cost them over $183,000. Under PX, it only cost $87,796.39—a total saving of roughly $96,500.
Here’s what Courtney their marketing manager said about working with the PX team:
"We originally came to PX to help us to be more efficient with our ad spend, and scale qualified leads. PX took care of customer research, landing pages and ad creative for us. Our results were a 52% decrease in cost per lead, 8.3X more leads generated, and scaled our ad spend by 4X while improving efficiency." — Courtney, Cashco
