Skwosh
We DOUBLED Our Conversion Rate In A 90 Day Period
THE SUMMARY
- Increase CR of eCommerce Store
- Increase AOV of each transaction
- Understand the gaps in the UX for buying
- Low converting mobile store
- Design and UX conversion blockers
- Internal Capabilities & Resources
- Doubled Conversion rates in a 90 day period
- Survey found new products to sell and grow LTV
- Increased AOV of store
THE PX UPGRADE
APPLY FOR YOUR FREE 30 MINUTE PX FUNNEL PLAN STRATEGY SESSION
How Our Target Market Insights Audit & CRO Audit Helped Double Sales
Skwosh is a premium quality swimwear brands from Australia with over 50,000+ customers all over the world
We’ve helped them annually with CRO Audits and Target Market Surveys to understand the inner workings of what their market is responding to.
We came to audit the site and find where the conversion breakdowns were in the shopping experience.
We helped Skwosh with a range of activities to do just that:
- Conversion Audits
- Email Audits
- UX Wireframing
- Target Market Surveying
- Marketing Strategy & Consulting
Our recommendations and wireframes have helped guide the optimization of the online store to increase conversion rates and average order value.
The results:
- 100% increase in Conversion Rate in a 90 day window
- 15% increase in AOV and cart values
- And improvements in email marketing after the audit
One of the biggest takeaways was the surveying element of the audience and finding out the biggest friction point in the buying process.
Here is what the owner Adam had to say about working with the PX team.
"We sought out Matt and PX to help us with applying strategies and tactics to increase our stores' conversion rate and sales. He helped us identify a number of areas for improvement which we implemented, and when paired with a new season launch we were able to double our conversion rate in a 90 day period"
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