Isla In Bloom
22% Increase In Revenue With Less Traffic
THE SUMMARY
- Increase CR of eCommerce Store
- Increase AOV of each transaction
- Understand the gaps in the UX for buying
- iOS updates hurting conversion rates
- Theme and UX
- Internal Capabilities & Resources
- 22% increase in revenue compared to the previous year
- 11% increase in conversion rate
- 5% increase in AOV & cart value
THE PX UPGRADE
APPLY FOR YOUR FREE 30 MINUTE PX FUNNEL PLAN STRATEGY SESSION
How Our CRO Audit “Plugged The Revenue Leaks” And Dialled Up Conversions For This Ecom Brand
Isla In Bloom is a premium luxe fashion and accessory brand. Offering a stunning range of boho swimwear styles and premium range of beach accessories.
Like many businesses, the iOS privacy updates hurt Isla In Bloom’s performance marketing and overall conversion rate.
We came into audit the site and find where the conversion breakdowns were in the shopping experience.
We helped Isla In Bloom with a range of activities to do just that:
- Conversion Audits
- Email Audits
- UX Wireframing
- Marketing Strategy & Consulting
Our recommendations and wireframes helped guide a large overhaul to the overall UI & UX of the online experience and saw almost instant results.
With less traffic coming to the site, we still managed some amazing results for Isla In Bloom.
The results:
- 22% increase in revenue compared to the previous year
- 11% increase in conversion rate
- 5% increase in AOV & cart value
Here is what the owner Misha had to say about working with the PX team.
"The team's ability to audit, review and provide actionable and revenue producing changes for our eCommerce store was fantastic. Since applying the changes we've increased our revenue by 22% with less visitors coming to the site. And we've lifted our CR by 11% and AOV is up 5% compared to the previous year!"
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