Campaign Team

Head of Performance Marketing

$160,000AUD - $180,000AUD

Full-time

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About Persuasion Experience (PX)

👉Click here to watch this video about our company.

Click here to see more on what we do.

PX is a fast growing performance marketing agency that specialises in scaling high ticket B2B and B2C companies.

We are not a high volume, ‘churn and burn’ agency. Results are the only thing that matter. We track ROI for every client, and our north star metric as an agency is that EVERY client turns into a case study we are proud of.

We know that traffic and ads are worthless unless it converts, so we build a new ‘Lead Machine Funnel’ for every client. We take the time to understand the client and uncover who their customers are and why they buy, and then create the client’s offers, landing pages and funnels. Once we build their Lead Machine Funnel System, we run paid ads and optimise their campaign each month. We are like our client’s plug & play performance team. Because of this, our portfolio has an extremely high success rate, and a low churn rate.

The most important part of PX is our team. We’re a team of passionate, high performing marketers who are obsessed with getting client results, as well as growing and developing ourselves.

We invest heavily in our team’s training and development, and it’s important to us that we can help our team to grow & develop into the best version of themselves, both personally and professionally.

Stalk us here 👇

https://www.persuasionexperience.com/
https://www.youtube.com/@AlishaConlinHurd/videos
https://www.linkedin.com/in/alishaconlinhurd/
https://www.linkedin.com/in/mattcraike/

About The Role

Click here to watch a video overview on this role and a behind the scenes of what we do!

PX’s Head of Performance Marketing is for you if you love leading people, you love direct response and creating epic client campaigns, and you’re passionate about creating an amazing client experience (plus coaching our pod leaders & teams on this).

Your Responsibilities

Coach & Train Pod Leaders: Help our team leaders become their best selves. Be a sounding board for marketing ideas, and help them navigate client relationship questions and situations.
Create & Improve Systems: Systems will set you free. We don’t believe systems limit creativity, but help to unlock it. You will work with the team on ‘kaizen’ and improve our systems (as well as finding new systems to help the team succeed).
Hiring New Team Members: You will be part of the hiring process to bring in A-players to our high performance team.
Client Retention: Prevention is better than cure… you can create an environment where our pod teams can excel at results & revenue. But let’s be real, clients churn and some churn is healthy. Your job is to bring that number down as low as possible (our dream for 2025 is 5% churn).
Enforce High Standards of Client Work: You need to be a broad T shaped marketer who understands enough about copy, design, ads, tech, media buying etc to have intelligent conversations with the team. Maybe you’ve been off the tools for a few years, but you know what is world class and what is acceptable (and acceptable is not acceptable).
Assist Sales Team: We don’t have a “sell anything that moves and has money” policy. Our goal is to only bring on the right fit clients we truly believe we can win for. Our sales team is awesome and respects the fulfilment team. They do need help with auditing accounts or closing big deals from time to time.
Grow Client Accounts: Clients come to us because they want to scale their paid ads (we screen for ambitious growth goals… and realistic expectations ;) ). You will support the pod leaders to grow client accounts. This is a win-win for our clients, and for PX.
Help Team Get Epic Client Results: Work with the team leaders and their teams to troubleshoot accounts and take results to the next level.
The ultimate goal is supporting the pod leaders in the retention of the clients, and you will be measured on the overall retention rate, and your team’s ability to turn a client into an ah-mazing case study!

‍Qualifications

Experience leading teams of managers in an agency.
Experience in stakeholder management and relationship building.
Experience in performance marketing (paid ads, landing pages, funnels)
Experience coaching team members, and a passion for unlocking the best in people.
Experience in direct response marketing (and a love for Dan Kennedy) is a plus.
Excellent verbal & written communication.
Ability to solve problems and come up with systems to avoid the problem again.

Deal Breakers

Please don’t apply if you tick one or more of these boxes.

No agency experience: You must have 5+ years agency experience
No direct response and/or performance marketing experience
No experience managing large teams

Benefits

Annual leave & PTO
100% remote
Lunch & learns with industry experts
Opportunities for professional development and advancement within the organisation
Joining PX at this early stage means you will be personally coached by the co-founders to become one of the greatest marketers on the planet

‍Other Role Details

Pay Range: $160,000AUD - $180,000AUD
Hours: This is a Full Time position
Location: We are a 100% remote agency. The founders travel full time, and it’s cool for you to do that too! Our team members are from around the world, and we make sure we have time where the team overlaps.
Professional Development: We are big on professional development, and you’ll be coached by both founders, have access to the PX courses, all the courses we have ever bought (it’s a lot!), and additional coaching or programs as needed. We believe our team are assets to invest in.
Report To: You will report to Alisha Conlin-Hurd, co-founder & CEO
About Your New Team: We only hire A-players. This means you’ll only work with some of the best in their respective fields. Everyone is hungry to learn and grow, and committed to getting great client results.

‍The Hiring Process

Submit your application
Round 1 interview
Paid test project
Interview with Team leaders
Final round with CEO
Onboarding

We are extremely thorough in our hiring process. This ensures we protect our high performance team, and you know that whoever you work with will be the real deal.

‍

PS - A Note From Our CEO & Co-Founder

Hey 🔥

Alisha Conlin-Hurd here. CEO and co-founder of Persuasion Experience.

I have been working in marketing agencies for over a decade and worked with 1,000+ clients.

And I’ve heard the same shitty story every time …

“I’ve been burnt to a crisp by an agency before”

The worst story I’ve ever heard is a client paying $100,000 to a digital marketing agency… and getting 1 lead.

If you come from the agency world, you know what I’m talking about.

Over the last 10 years I’ve seen the good, the bad and the ugly.

Sales teams told “growth at all costs” and taking on bad fit clients
Sales team selling whatever they want and causing headaches for the fulfilment team
Founders growing their company too fast and going into process and tech debt
Toxic management teams, bullying and playing favourites
Unqualified managers who don’t know how to nurture & train talent
Awful clients treating team members like shit
A revolving door of juniors, and a few high performers expected to carry all of the weight
Overwhelmed teams with too many clients and can’t do a great job for any of them

IYKYK.

So here’s the thing…

I want to build something different.

I want to build an agency where I can fall asleep every night knowing that we are making a real difference for our clients lives. I want to know that I have an epic, A-player team I can trust, and who genuinely care about our clients.

Please don’t mistake any of this for me ‘playing small’.

My plan is to grow and scale to an 8 figure company, become one of the best agencies on the planet and attract some of the biggest and most exciting brands from around the world (we already attract billion dollar brands 🦄).

This is where you come in…

I know I can’t do it alone. I need to find the best talent from around the world.

So if what is on this page resonates with you…

If you’re thinking “F*** yes, I’ve finally found my people” AND you tick the boxes for who we are looking for, then I invite you to apply.

If we work together, I promise you’ll look back at your time in PX and think “Shit, I did my best work there. I grew so much, so quickly, and it unlocked so many doors for me”.

I want you to be able to be the best version of yourself professionally and personally, and we work very hard to create an environment where that is possible.
‍‍

WARNING: PX is not for everybody

I am only looking for high performers to join our team. If you’re looking for an easy job, you’re a complete newbie, or you don’t play well in teams… This company is not for you.

As a fellow high performer, I know you’ll thrive in a certain type of work environment. I make sure that the clients we bring on are great, and the team members we choose help to create this environment for you.

Please take the time to read more information below on the company. It’s important to me you know as much as possible about the company before joining. This will repel the wrong people, and attract the .001% of you I am looking for.

Some more information I’d like to share with you👇

Our Clients

Our sales team understands digital marketing and are taught to set expectations VERY CLEARLY with new clients (aka are sales team are NOT told to sell at all costs. We only want good fit clients in the portfolio)
We ONLY take on ethical businesses as clients. We will not work with any company who we think are shady or don’t align with our values.
We have a no dick head policy for clients. We are picky with our team, and we are picky with our clients.
We ONLY take on clients who we truly believe we can help. We disqualify most leads.

Our Team

We are a lead generation company. No ecommerce or low ticket SaaS.
We track and report on ROI. No fluffy BS metrics to hide behind.
Our north star metric of success is a client case study. EVERY client should turn into a case study.
We ONLY hire experienced A-players who want to be the best at their craft.
We ONLY take on applicants who have the skills we need AND want to learn, grow and develop. If you want an easy job you rock up and collect a paycheck, go work client side in a big corporation.
We know you will fail. We don’t expect perfection. It’s only a failure if you don’t learn from something. Failure = feedback = knowledge = power. There is room to “fail” here. I just expect we don’t make the same failures repeatedly!

The PX Mission

Too many great businesses fail. Businesses that can genuinely make a difference in the world and help people.

And it’s usually because they suck at marketing and sales.

Our mission is to help 10,000,000 of the greatest businesses around the world to get their products and services in as many hands as possible, and reach their full potential.

Helping great businesses to help their market allows us to have the greatest impact.

“If you truly have a product or service that truly helps people, you have an ethical responsibility to get it into as many people’s lives as possible”

The PX Values

Constant Growth & Expansion
Once you stop learning, you die. There are no egos when it comes to learning. You can learn from everyone, and everything, in every situation (even if it’s to learn ‘what not to do’).

We have a curious mind… we are always learning from the best, on our mission to become the best (the best at what we do, and the best version of ourselves).

Results Obsessed

Our ‘North Star’ metric is to turn every client into a case study. As a business, we exist to serve our market and get them results. Everything else will follow.

The Obstacle Is The Way

We treat problems as opportunities to grow and expand. No one ever did anything great sitting in their comfort zone. We lean into the uncomfortable feeling of doing something new.

Before we tackle a problem, we always ask ourselves “what would this look like if this were easy?”, and we enjoy the challenge of overcoming obstacles (even if it’s painful at the time).

Systems = Simple Winning Behaviour

If you have to do something more than once, you turn it into a process and system. We want to free our minds to solve bigger problems, and have more RAM for creativity.

Systems allow us to have the winning behaviour as a default, and we are always looking for the next optimisation of a process.

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